Rand Institute of Leadership

Tao of Rand

The Quote

Kids like Skittles.
Jeff Rand (Added: January 7, 2005)

The Lesson

Though not the most erudite thing Jeff has ever said, it does point to a fundamental truth: by understanding the customer, you will succeed.

Kids like skittles is simply the expression of a more powerful notion. To successfully lead you must know the desires of your team and use those to help motivate them.